To ensure that your visitors have the best experience with your Pladia PWA solution, it’s crucial to utilize QR codes effectively and consistently throughout your venue. QR codes provide easy access for visitors to explore your PWA and find exhibits, Spaces, and Objects with detailed content and interactive features. Strategically placed QR codes offer additional functionality, like "nearby" suggestions, pointing out other items in close proximity, and providing more context about objects and spaces. By carefully placing and maintaining these QR codes, ensuring clear instructions for use, and training your staff on their functionality, you can maximize visitor engagement and provide a seamless digital experience.
You can access Space or Object QR codes through your Pladia Console.
If you need assistance with creating an onboarding QR code for your Pladia PWA, please speak with your Pladia Customer Success Manager.
Follow these best practices to enhance interaction and ensure that your PWA is utilized to its fullest potential:
Venue-Wide QR Code Strategy
Creating a venue-wide QR code strategy is one of the most important steps to enhance your visitors' experience. The goal is to keep things consistent, making it easier for visitors to explore your exhibits.
Start with Space QR Codes: Some institutions prefer to begin by placing QR codes at the entrances to Spaces, providing visitors with easy access to all Objects within the Space via the PWA. This method offers a simple, intuitive way for visitors to explore.
Gradual Rollout: After starting with Space QR codes, consider adding QR codes for marquee Objects within each Space. Gradually roll out QR codes for other individual Objects over time. This phased approach allows for refinement and a manageable expansion.
Consistency is Key: The most important part of your strategy is to maintain consistency. Stick to your plan across the venue to ensure a seamless and engaging experience for visitors as they explore.
Strategic Placement
Sight lines: Consider visitor sight lines when positioning QR codes—take into account the height and size of the code to ensure it remains visible and easy to scan, even during busy times. Proper placement can help visitors point their camera at the code without obstruction.
Entrance Points: Place QR codes at key entry points—such as ticket counters, information desks, and Space entrances—so visitors can quickly access the PWA or relevant content as they enter the venue or a specific Space. This ensures a smooth start to their experience with the PWA.
High-Traffic Areas: Position QR codes in areas with high foot traffic to maximize visibility and engagement. Ensure they are easily accessible and not obstructed.
Near Important Objects and Spaces: Position QR codes near relevant Spaces and/or Objects, to allow visitors to easily access additional information and related content.
Clear Instructions
Simple Directions: Include clear, concise instructions near your entry QR code on how to access the Pladia PWA and how to scan QR codes throughout your facility.
Ensure that the language and symbols used are clear and easily understandable for all visitors, including those who may not be familiar with QR codes or digital tools.
Visible Signage: Use signage to explain the benefits of scanning QR codes, such as accessing detailed information, interactive content, or personalized experiences.
High-Quality QR Codes
Print Quality: Ensure QR codes are printed clearly and at a high resolution. Blurry or distorted codes can be difficult to scan and may lead to a poor user experience.
Consider using weather-resistant materials or coatings for QR codes in outdoor or high-traffic areas to ensure longevity.
Size and Contrast: QR codes should be large enough to be easily scanned from a reasonable distance. Use high-contrast colors to ensure visibility against backgrounds.
Regular Maintenance
Check Functionality: Regularly test QR codes to ensure they are working properly and redirecting visitors to the correct content. Replace any codes that are damaged or worn out.
Update Content: Keep the content linked to QR codes up-to-date to provide the latest information and enhance visitor engagement.
Promote the Experience
Highlight QR Code Benefits: Use promotional materials, such as brochures or digital signage, to inform visitors about the benefits of using QR codes and the PWA.
Engage Visitors: Encourage staff to actively promote the use of QR codes and assist visitors with scanning if needed.
Monitor and Analyze
Track Usage: Utilize analytics tools to monitor how often and where QR codes are being scanned. This data can provide insights into visitor behavior and preferences.
Gather Feedback: Collect feedback from visitors about their experience using QR codes and the PWA to identify areas for improvement.
Staff Training
Staff Training: Train your staff on the PWA's functionality and how QR codes integrate with it, ensuring they can assist visitors with any questions or issues related to Pladia, including scanning codes and accessing content.
Placement Awareness: Ensure your staff are familiar with the locations of all QR codes throughout the venue, so they can effectively direct visitors to them and provide assistance as needed.
By following these best practices, you can enhance the effectiveness of QR codes and ensure that visitors have a seamless and engaging experience with your Pladia PWA. If you have any questions or need further assistance, feel free to reach out to our Customer Success team.