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Create and Manage Points of Interest

Pinpoint specific locations within your Venue, like the store, or your onsite cafe to enhance visitor wayfinding and promote revenue opportunities.

Written by Gabrielle Fanning

Overview

In Empower, you can significantly enhance the visitor experience by adding Points of Interest (POIs). POIs refer to specific, key locations within your Venue that serve distinct purposes. For example, you can pinpoint the location of your store or amenities to assist visitors. This feature enables a more guided or exploratory experience within your Venue, catering to various visitor needs beyond specific exhibitions. POIs are shown as markers on all map surfaces.

POIs fall into two categories:

POI Type

Requirements

Standard POIs

Requires a Category and Placement on a venue level.

Enriched POIs

Requires the same foundational elements plus Content added via Content Blocks or a Hero Image.

POI categories are drawn from the IMDF standard for building amenities, and the OpenStreetMap taxonomy for outdoor amenities.

Steps to setup Points of Interest in the Console

Create POI

  1. Navigate to Points of Interest from the left navigation bar.
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  2. Select Create Point of Interest in the upper right-hand corner of the screen.
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  3. Add your Point of Interest Name, Display Name (visible to visitors in the PWA), Category, and Image within the Basics form section.
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  4. Add a Featured Summary to show on the PWA Home screen when this POI is featured.

  5. Under the Location section, select Add Position on the map to place your Point of Interest within your Venue.

  6. Select the right Venue and Level within the left hand side menu, then apply the map marker to the appropriate area on the map (click to add marker).

  7. Once you are happy with the position of your map marker, select Done on the top right.

Add Content (For Enriched POIs Only)

  1. Navigate to the Content section below the placement map.
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  2. Click on the plus (+) sign to reveal the content options.
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  3. You can add Text, an Image, a Button, a Video, or all four.
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  4. Once you are happy with your content, select Done on the top right. Then, click Save on the bottom right of the page to save your new Point of Interest.

Confirm Your Changes

After you've added or edited your Points of Interest, complete the release process to make the content visible to visitors.

  1. Publish your Point of Interest (select Publish) in the Console to make it ready to release.

  2. Release to Public from the Releases page in the Console.

You're all set! Contact Customer Success if you have any further questions.

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