Overview
The Analytics tab in the Console provides a comprehensive overview of how visitors interact with your content and media. By tracking real-time engagement and feedback, your Venue can make data-driven decisions to continuously optimize the visitor experience.
Analytics Features & Overview
The Analytics tab gives high-level visibility into content engagement, media consumption, search performance, and direct visitor feedback.
Date Range Selection: All metrics can be filtered using the date range picker. On initial load, the view defaults to the last 7 days.
Timezone Consistency: Dates and times displayed across all reports reflect your Venue’s local timezone.
Data Syncing & Caching: Data is updated daily at 8:00 AM and 8:00 PM AEST. To ensure optimal performance, data is cached for up to 6 hours unless date filters are adjusted.
Deep-Dive Analytics: For more granular performance metrics of each content type, click into the relevant tab in the Console. Find out more about Analytics for each content type.
Content Tab
Understand what visitors are viewing, saving and engaging with.
Metrics Included: Content views, unique viewers, average views per user, content views by type, content views over time, top content, and most saved content (saved to My Visit).
Strategic Value: This section provides a high-level view of overall interaction volume, helps identify engagement trends over time, compares total consumption against unique visitor reach, and highlights your Venue's most popular offerings.
Content includes page views where the Page Type is an Object, Space, Point of Interest (POI), Tour, Event, Tag or Attribution.
This excludes views of Maps, Home, Search, Onboarding, Settings, Other application or navigation pages.
Media Tab
Understand audio and video consumption, including how visitors choose to listen.
Metrics Included: Total media plays, unique listeners/viewers, average listen/watch duration, media plays over time, top media, and audio playback method (when using the Audio Access+ feature).
Strategic Value: This section delivers a clear measure of multimedia engagement, reveals how long visitors listen or watch before stopping, and provides insights into audio consumption preferences.
Search Tab
Understand what visitors are looking for, what they find and where there may be gaps. Search data collection began on September 9, 2026.
Metrics Included: Total searches, successful searches, unsuccessful searches, successful search selection, and unsuccessful search terms.
Strategic Value: This section tracks how effectively visitors discover desired content, highlights naming or discoverability issues, and reveals unmet visitor needs to inform future content creation.
Search Logic: Read more about the Search feature behavior here.
Visitor Feedback Tab
Understand visitor sentiment and review qualitative feedback.
When visitors engage deeply the PWA, they are prompted to answer a survey: "Did this app help you with your visit today?" The Visitor Feedback tab aggregates these responses.
Metrics Included: Sentiment overview, feedback trends over time, and qualitative visitor feedback comments.
Strategic Value: Combines quantitative sentiment metrics with qualitative visitor commentary, allowing your team to review direct experience feedback. Recurring feature requests or trends identified here can also be raised with our team for future platform considerations.
Survey trigger: A visitor is prompted to complete this survey when they have visited 5 pages, listened to audio, or their session has reached 10 minutes.
Sessions Tab
Understand overall usage, engagement and visitor characteristics.
A session represents a group of interactions from a unique device; if a user returns after 30 minutes of inactivity, a new session begins.
Metrics Included: Total sessions, total unique users, daily session engagement, session duration, device category, device language, and external links selected.
Engaged Sessions vs. Sessions: An "Engaged Session" is defined as a session with 2 or more page views (excluding onboarding views). All other interactions are categorized as standard "Sessions."
Strategic Value: This section provides a realistic reflection of visitor volume over a selected timeframe. Monitoring daily engagement helps your Venue focus on increasing the ratio of engaged sessions. Reviewing device languages highlights which translations to prioritize, while external link tracking reveals which resource links are most useful to visitors.
You're all set! Contact Customer Success if you have any further questions.