Overview
Optimizing how visitors interact with your digital storytelling experience is key to driving engagement and deep connection. These insights are gathered from across the Pladia Empower customer base, highlighting what works well and offering actionable best practices for your Venue.
Best Practice Recommendations
Depending on your Venue and target audience, some of these strategic approaches may be more relevant to your goals than others.
Topic | Recommendation | Basis |
Onboarding visitors | Have a tablet at the ticket desk to show visitors the PWA and give an example of a use thatās relevant to them. Invite them to open it on their own device. | Face-to-face interaction lowers the barrier to entry and builds immediate comfort with the platform. |
Onboarding visitors | On promotional signage, describe what visitors will find in the PWA. Give them a hook or reason to open it that can be more specific than ādigital guideā. E.g., "Looking for something? Take a look at our map." | Clear value propositions on signage can increase QR code uptake compared to generic labeling. |
Family audiences | Including a Theme or Tour on the Home screen for family audiences helps them plan their visit. | This is consistently one of the top-performing themes across large cultural institutions. |
Personal voices | Prioritize video and audio content in the artist/maker's own voice. | Visitor feedback repeatedly highlights that hearing directly from creators provides a deeply impactful, intimate, and memorable experience. |
Time-based tours | Many visitors are looking for recommendations based on their availability. Create a tour to address this with your top recommendations for quick visits, e.g., ā[Venue] highlights in an hourā. | Front of House staff report that a common question from visitors is around "I've only got an hour, what should I see?" |
Motivation-based tours | Visitors look for a range of experiences from your Venue. Create tours to suit different motivations, e.g., intellectual engagement vs. emotional connection and wonder. | Not all visitors come to your venue looking for the same thing. You know their motivations best. Tailoring content to diverse mindsets and motivations can ensure a deeper, more personalized visitor connection. |
You're all set! Contact Customer Success if you have any further questions.